The Target Croup
Since 1988 we've defined target market populations in terms of specific companies and their decision makers. Using the client's current Marketing database merged with commercially available content and web sourced information, we fully populate our client's CRM databases with Customers and Prospects. This population is then ranked with regard to revenue potential. Efforts to penetrate and obtain revenue are tracked back to specific Contacts and Companies in your CRM database in a closed loop manner to deliver invaluable information to the Sales & Marketing team – delivering on the CRM promise.